Tell Your Story, Build Your Brand, Magnify Your Impact
Reach Millions Through Earned Media with These Essential Tips
Nonprofits can magnify their impact and brand by having savvy media skills.
Being able to tell your organizational story with quick soundbytes or with smart visuals can be the difference between reaching your base or reaching the larger world.
Here's what you'll learn in this crash course
- Build your confidence in working with print and broadcast reporters
- How to build and maintain a media contact list
- How to build a press kit
- How to practice and develop a message
- How to get free/earned media
- Pro tips for magnifying your skills
- Handling tough questions
- Learn what does “off the record” mean?
- Learn about credibility of messengers
- How to plan for controversy
- How to plan media events
- How to write news releases and news advisories
- How to write Letters to the Editor and Op-Eds
Step up your career and your impact with these media skills specifically tailored for nonprofits.
Hi, I’m Sean, and I'm the Non-Profit Fixer!
I’ve worked in nonprofit organizations since I was 16 (over 27 years).
I love nonprofits. I study nonprofits. I also lead and fix nonprofits. Whether its local, state or national - or charitable or political – I have helped grow and develop organizations of all kinds. I've served as an Executive Director for 5 organizations. I am a coach and consultant for boards, executive directors and activists of all stripes. I’ve worked in communications, victim-services, civil rights, environment, policy, bullying prevention, lobbying, management and much more.
I learned how to run a non-profit the hard way – by watching someone do it poorly. I’ve also been thrown into the deep end and told to sink or swim. I don’t want that to happen to anyone else, so I have made it a commitment to my business to train people how to effectively fundraise and manage organizations for maximum impact. I’m nationally known and respected, and I’m a really swell guy (just wait, you’ll see!)
Best of all, I cut through the BS. My tools and trainings are straight-to-the-point, immediately useful, and chock-full of tips and tactics you can start using today.
I live in San Francisco with my fiancé Travis and my adorable dog Harry!
StartModule 1 - Intro (5:08)
StartModule 2 - Be a Media Maestro (2:57)
StartModule 3 - Core Concepts (2:41)
StartModule 4 - Credibility (1:17)
StartModule 5 - Media List (4:16)
StartModule 6 - Message Development (2:24)
StartModule 7 - Planning for Controversy (1:07)
StartModule 8 - Press Kit (2:08)
StartModule 9 - Speakers (4:10)
StartModule 10 - Free & Earned Media (8:50)
StartModule 11 - Hooks and Pegs (8:47)
StartModule 12 - Tips and Tactics (16:03)
StartModule 13 - Talk Radio (11:09)
StartModule 14 - Rock That Interview (11:21)
StartModule 15 - News Releases and News Advisories (6:57)
StartModule 16 - Letters to the Editor (3:34)
StartModule 17 - Op-Eds (6:05)
StartModule 18 - Off the Record (4:16)
StartModule 19 - Handling Tough Questions (5:28)
StartModule 20 - Not Over 'Til It's Over (4:22)
StartModule 21 - Closing (2:46)