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Media Skills Crash Course - For Non-Profits

From Afterthought to Thought Leader

  Enroll in Course

Tell Your Story, Build Your Brand, Magnify Your Impact

Reach Millions Through Earned Media with These Essential Tips

Nonprofits can magnify their impact and brand by having savvy media skills.

Being able to tell your organizational story with quick soundbytes or with smart visuals can be the difference between reaching your base or reaching the larger world.

Here's what you'll learn in this crash course

  • Build your confidence in working with print and broadcast reporters
  • How to build and maintain a media contact list
  • How to build a press kit
  • How to practice and develop a message
  • How to get free/earned media
  • Pro tips for magnifying your skills
  • Handling tough questions
  • Learn what does “off the record” mean?
  • Learn about credibility of messengers
  • How to plan for controversy
  • How to plan media events
  • How to write news releases and news advisories
  • How to write Letters to the Editor and Op-Eds

Step up your career and your impact with these media skills specifically tailored for nonprofits.


Your Instructor


Sean M. Kosofsky, MPA, The Non-Profit Fixer
Sean M. Kosofsky, MPA, The Non-Profit Fixer

Hi, I’m Sean, and I'm the Non-Profit Fixer!

I’ve worked in nonprofit organizations since I was 16 (over 27 years).

I love nonprofits. I study nonprofits. I also lead and fix nonprofits. Whether its local, state or national - or charitable or political – I have helped grow and develop organizations of all kinds. I've served as an Executive Director for 5 organizations. I am a coach and consultant for boards, executive directors and activists of all stripes. I’ve worked in communications, victim-services, civil rights, environment, policy, bullying prevention, lobbying, management and much more.

I learned how to run a non-profit the hard way – by watching someone do it poorly. I’ve also been thrown into the deep end and told to sink or swim. I don’t want that to happen to anyone else, so I have made it a commitment to my business to train people how to effectively fundraise and manage organizations for maximum impact. I’m nationally known and respected, and I’m a really swell guy (just wait, you’ll see!)

Best of all, I cut through the BS. My tools and trainings are straight-to-the-point, immediately useful, and chock-full of tips and tactics you can start using today.

I live in San Francisco with my fiancé Travis and my adorable dog Harry!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!